Sipping Cups of Inspiration Served One Cup at A Time
TODAY THE WORDS are ONE FAN AT A TIME
TODAY THE WORDS are ONE FAN AT A TIME. Most of you who read the blog regularly know I have written a book, A Mistress, A Wife and from the reviews it is a great book. I found out writing the book is the easiest part of the process. I have marketed for a good portion of my life and the usual ploys of getting the word out doesn’t seem to work. I called on a Twitter entrepreneur, Tim Fargo and he sent me to a link. I read the article and found it could be helpful. Yesterday talking to a social media friend Michael Rey, who does a fantastic job of building a support base for his songwriting business, and he referenced the same idea. With both of these guys who have a lot going on, I have taken this advice to heart. But all of you who know me understand I take this advice and apply it to a life lesson. Therefore, the focus of this message…..One Fan at a Time!
I am not including the entire article but a segment for the purpose of implanting a thought. I will include the link to the article which is seven years published but pertinent in today’s world too.
Link to the article from the The Technium, “1,000 True Fans http://t.co/Ix8nI2gDon Here is the segment: One solution is to find 1,000 True Fans. While some artists have discovered this path without calling it that, I think it is worth trying to formalize. The gist of 1,000 True Fans can be stated simply:
A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.
A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans.
To raise your sales out of the flatline of the long tail you need to connect with your True Fans directly. Another way to state this is, you need to convert a thousand Lesser Fans into a thousand True Fans.
Given this idea/concept, I thought about applying this concept to other parts of my life. If going toward any goal, I can break down other goals into the basic theory behind this concept or as Tim Fargo said to me, “You will get there, One brick at a time or in my case, one book at a time.” In diet plans, instead of saying I want to lose 10, 20, 50, or even 100 pounds, “Take it down a notch!” One pound at a time. If building sales, instead of thinking 100K, how about starting with the basic amount and start the building process, one sale at a time. One more call an hour; one more presentation a day; and one more customer at a time. Every mile is achieved by every step we take; but each marathon is won by each mile ran. I think you are getting the same idea I obtained from this theory which Michael Rey said his Dad told him many years ago. It has been around but if we take a fresh look and apply One Brick at a Time; One Fan at a Time; and so on!
A blogger since 2012, a published author of two Five Star romance novels, A MISTRESS, A WIFE and TELL ME LIES; LOVE ME STILL and RIDDLE ME THIS, LOVE OR BLISS. Still a small town girl with a lot of experience of people watching.
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