Calling all Chocoholics (Chocolate Lovers who might need intervention)! Valentines Day is coming soon so excuses are not needed as it is the reason for the season but WHY? Let us consider the pros and cons of downing the chocolate, milk, white, dark, or mixed with nuts, fillings, or whatever form we can get it. Is there a link to Love? Is it a feel good reason we have to have it. Today, we enter the river of flowing chocolate and get our mouths drooling. Here is an enlightening article I found giving us the psychological reasons and we already know the real reason is “we can’t live without it.”
The psychology behind why we love chocolate
Posted Feb 11, 2014
Source:Why do we crave chocolate so much? I consulted a professor of psychology and neuroscience, Dr. Amy Jo Stavnezer, to help us understand why we desire chocolate so much (just in time for Valentine’s Day!).
Dr. Albers: On a biological level, why do we crave chocolate?
Professor Stavnezer: We crave chocolate because it is good! It tastes good. It smells good. It feels good when it melts on our tongue. And all of those ‘feelings’ are the result of our brain releasing chemicals in response to each chocolate experience. The experience of eating chocolate results in feel good neurotransmitters (mainly dopamine) being released in particular brain regions (frontal lobe, hippocampus and hypothalamus—definitions a bit later).
Dopamine is released when you experience anything that you enjoy—sex, laughing, or watching your favorite Olympian claim the gold. This reward circuit is partially hard-wired by genetics, but it learns, changes and responds to your specific preferences based on your life experiences. This malleability of the brain is what makes each of us unique. In fact, there are supposedly people in the world who do not like chocolate.
By simply using one neurotransmitter system to associate rewards with actions, an efficient and powerful brain network evolved so that a positive outcome would be repeated. The dopamine signal sent through the reward circuit brings about positive feelings and assessments of the situation in the frontal lobe (just behind your eyes), creates a memory of the experience including where, who, what and why and links that to the positive experiences via the hippocampus (about an inch inside of each ear), and when food is involved, the hypothalamus (a few inches above the roof of your mouth) gathers information about the caloric and nutrient content for future hunger and satiety signals.
It was originally thought that chocolate contained compounds that could activate this dopamine system directly (like cigarettes and cocaine do). Chocolate does contain theobromine that can increase heart rate and bring about feelings of arousal, caffeine which can make us feel awake and increase our ability to work and focus, and fat and sugar which are preferred food sources for humans because they are calorie dense. However, elegant experiments in which the components of chocolate were separated out indicated that just ingesting the chemicals in chocolate without the mouth-feel and taste does not decrease craving.
I found an excerpt from an article on the history of how chocolate became the ruler of Valentines Day. It is from National Geographic and is titled Why We Want Chocolate for Valentines Day
Why We Want Chocolate for Valentine’s Day
3 MINUTE READBY APRIL FULTON
So how did chocolate become the ultimate Valentine’s Day treat?
The origins of the historic combination are far from clear. Chocolate has been considered an aphrodisiac since the time of the Aztecs, and was once only available to the wealthy. Spanish conquistadors brought it back to Europe, and according to The Oxford Companion to Food, Italian chefs were shaving blocks over their risottos in the late 17th century. The French made pastilles in the 18th century, a favorite of the marquis de Sade. But it wasn’t until the cocoa butter extracted from the beans was processed into the rough form of a candy bar in England in 1847, according to Cadbury, and later rounded out with milk, that its appeal began to grow. Once candy became cheaper to produce, more people got to taste it. And once they tasted it, well, you know the rest.
Meanwhile, the origins of Valentine’s Day are even more complex. They can be traced to Roman times and Lupercalia, a Pagan festival that involved fertility and feasting in mid-February. The Romans “were drunk. They were naked,” Noel Lenski, a historian at the University of Colorado at Boulder, told NPR in 2011. Young women lined up for the men to hit them, Lenski says. They thought would make them fertile.
Not too romantic, was it? It gets crazier. The early Catholic Church martyred a rebel priest named Valentine and tried to take the nakedness out of the Lupercalia festival by declaring Feb. 14 as St. Valentine’s Day. Chaucer combined the essence of the pagan rituals with courtly ideas of love in one famous Valentine’s poem about bird sex: “And, Lord, the blisse and joye that they make! For ech of hem gan other in wynges take.” And then Shakespeare took the notion of romantic love even further in the sonnets.
Hopefully, this will get your Valentine craving for chocolate flowing and from this Sipping Cup of Inspiration blogger, Happy Valentines Day and now it is official, you have a natural reason for loving chocolate. My deeper thought is to LIVE LIFE, LOVE LIFE, AND LIVE LIFE TO THE FULLEST by digesting all that life has to offer as long as you add to other’s lives and not make their lives unhappy. Eat chocolate or don’t, but love always.
(C) Copyright 2012-2019 Arline Miller of Sipping Cups of Inspiration with all rights and privileges reserved. Third party material, if known, is sourced to original location for credit reference.